ADAM LOGAN FULRATH
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Head of Creative
Pottermore
Nov 2014 – Present
  • Provide creative direction on all visuals, interactive experiences and physical merchandise for millions of global users whilst collaborating with major partners such as Warner Bros., Apple, Harry Potter and the Cursed Child, Harry Potter Studio Tour London, Little Brown and the British Library.
  • Design marketing campaigns, editorial content, videos, epub covers, infographics, quizzes and animations for worldwide launches tied to Harry Potter and the Cursed Child, Fantastic Beasts and Where to Find Them, Pottermore Presents and exclusive writing by J.K. Rowling.
  • Work with external design agencies on relaunch of pottermore.com as a content driven, mobile-first site and the Patronus quiz as a three.js interactive experience.
  • Manage creative and production teams across digital channels, product and eCommerce lines of business.
  • Conceive large scale environments and produce on location video shoots with Harry Potter film talent for annual Celebration of Harry Potter at Universal Studios Orlando.
  • Manage roster of talented and diverse freelance designers, illustrators and writers such as Olly Moss and MinaLima to successfully execute creative projects with tight deadlines and budgets.
  • Oversaw creation of editorial team, tone of voice and content delivery schedule for 2015 relaunch.

Creative Director
Time Out
Jan 2014 – Oct 2014
  • Art direct all editorial content for London’s free arts and entertainment guide with a weekly circulation of 315,000.
  • Supervise look and feel of timeout.com, redesign of current site and international digital presence.
  • Oversee all advertorial, marketing and branding design.
  • Manage Art and Photo staff of 13, internal photography studio and external digital design agency.
  • Conceptualize and Design all Time Out London covers, beginning with PPA 2013 Cover of the Year.
  • Maintain international brand consistency across print editions and digital platforms.
  • In charge of budgeting for all photography, design and illustration.

Art Director
Time Out
Oct 2012 – Jan 2014 
  • Making pretty covers for Time Out London.

Design Director
Time Out New York
Feb 2009 – Oct 2012
  • Oversaw all design for the magazine, website and numerous special projects.
  • Supervised Art and Photo staff of 12 people as well as freelance designers and photographers.
  • Art directed numerous award-winning covers.
  • Responsible for design across all North American titles.

Art Director
Time Out New York

2007 – Feb 2009
  • Oversaw all design for the magazine, website and numerous special projects.
  • Supervised Art and Photo staff of 12 people as well as freelance designers and photographers.
  • Art directed numerous award-winning covers.

Art Director
Future US

Nov 2003 – Mar 2007
  • Designed Guitar One, a national monthly music magazine.
  • Art directed Guitar World’s staple of titles including Future Music, Guitar World Acoustic,
  • Bass Guitar, Guitar Heroes, Guitar Legends, FX Heroes, Hip Hop Heroes, and Guitar DVD.
  • Supervised design staff, managed art budgets and coordinated marketing projects.
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  • Home
  • Dewynters
  • The Wizarding World
  • Time Out London
  • Contact
  • Awards
  • Marketing Campaigns
  • The Patronus Experience
  • Pottermore Brand Identity
  • Award Winning Covers
  • Celebrity Videos
  • Harry Potter Covers
  • Twitter Emojis
  • Content Creation
  • Pottermore Presents
  • Interactive Editorial Content
  • History of Magic in North America
  • Hogwarts
  • Merchandise
  • Event Space Design
  • Pop-Up Gallery
  • Magazine Features and Covers
  • Logo Design
  • bookcovers
  • DVF
  • Apple Talk
  • Times Square Billboard