Time Out London Relaunch
I was in charge of the look and feel of the relaunch of Time Out London when it went free. From the award winning cover, to the refreshed design of timeout.com and revised brand guidelines, to the the print marketing that appeared on public transport throughout the city, the campaign was an excellent example of amplifying a brand’s strong tone of voice.
'It is a ruthlessly simple piece of work. A clear statement of their new publishing model, delivered with real brevity and total clarity. Red is good of course, but all the heavy lifting lies in the words ‘Take Me, I’m Yours’. The link to the old Squeeze lyric is handy, but Time Out were smart enough to pinch a little of Difford and Tilbrook’s genius. To be able to describe an entirely new relationship between ‘Me’ and ‘You’, with the promise of sex, ownership, and no coverprice is a tough task. But to do it in four really short words is something else.' –Andy Cowles