The Wizarding World

The Patronus Experience

The Patronus Charm, introduced in Harry Potter and the Prisoner of Azkaban, is a defensive spell which produces a silver, animal guardian, used to protect a witch or wizard against Dementors. Released in 2016, the Patronus experience on Pottermore.com was a wildly successful global launch, allowing the user to discover their personal patronus. I creative directed the three.JS interactive experience from concept stage, to finding the agency who could realise J.K. Rowling's vision, to the final designs of each animal. But don't read about it, discover yours!

'POTTERMORE HAS FINALLY RELEASED THE PATRONUS QUIZ AND OH MY GOD IT IS SO BEAUTIFUL.' – BUZZFEED

Pottermore.com relaunch

Pottermore was radically relaunched in 2015, with a thoughtful, strategic and creative new approach to reaching its core audience. Working with agency Studio Output, a mobile-first makeover of the visual framework was created with new imagery, a new colour palette, and socially shareable content. A grid system to create uniformity between multiple content types was engineered. An aggressive content release strategy was implemented. A versatile CMS was selected. And interactive Sorting was reintroduced with a fresh new look. The relaunch was a huge success, with strong KPIs across the board. It launched with a message from J.K. Rowling...

Harry Potter global Digital Covers

I worked with the award winning illustrator Olly Moss to create the first ever global digital covers for the Harry Potter series. The covers were so well received, they have since been turned into posters and they have been picked up by numerous international print publishers. The appeared int the in the British Library’s A History of Magic exhibition.

'Olly Moss’ New Harry Potter Covers Are Clever and Spellbinding' –THE MARY SUE

Twitter Emojis

I designed two Harry Potter emojis for Twitter. The first, for the 20th anniversary of Harry Potter and the Philsopher’s Stone, was used over one million times. In both designs, the desire was to celebrate the franchise with a focus on clean and captivating design.

'Twitter teamed with Pottermore and Bloomsbury to create the event’s official emoji, which you can summon with the hashtag #HarryPotter20 for this dapper minimalist result' –ENTERTAINMENT WEEKLY