Pottermore.com relaunch

Pottermore was radically relaunched in 2015, with a thoughtful, strategic and creative new approach to reaching its core audience. Working with agency Studio Output, a mobile-first makeover of the visual framework was created with new imagery, a new colour palette, and socially shareable content. A  grid system to create uniformity between multiple content types was engineered. An aggressive content release strategy was implemented. A versatile CMS was selected. And interactive Sorting was reintroduced with a fresh new look. The relaunch was a huge success, with strong KPIs across the board. It launched with a message from J.K. Rowling...