The Patronus Experience
The Patronus Charm, introduced in Harry Potter and the Prisoner of Azkaban, is a defensive spell which produces a silver, animal guardian, used to protect a witch or wizard against Dementors. Released in 2016, the Patronus experience on Pottermore.com was a wildly successful global launch, allowing the user to discover their personal patronus. I creative directed the three.JS interactive experience from concept stage, to finding the agency who could realise J.K. Rowling's vision, to the final designs of each animal. But don't read about it, discover yours!
'POTTERMORE HAS FINALLY RELEASED THE PATRONUS QUIZ AND OH MY GOD IT IS SO BEAUTIFUL.' – BUZZFEED